A bit over a year ago, my son was a lead in a video ad for the Borsalino hat company that got an astonishing amount of airtime (I shared the video here). We didn’t expect that at all; we later found out it plays around the clock in the Borsalino hat stores and so tons of yeshiva students who would never see the video anywhere else have seen it.  My son assumed it would be posted on social media and hardly anyone would see it, definitely not anyone from the yeshiva he planned to enter the following fall – but it turned out he was recognized right away by many students.

He was asked to appear in another big ad following that video but refused; he didn’t want his face plastered on billboards lining the streets. But when he was asked to participate in the following music video by a friend, he agreed.

When he mentioned it to me, he said he would appear more prominently if he would be in the final scene, which they were shooting at the Kotel/Western Wall at 3 am, but was unsure if he wanted to give up so much time. He decided against it in the end, so you can only see him in brief flashes – he’s one of the two guys fixing the car.

Let me know if you spot him!

Avivah